There is a lot of thought behind this idea. The owner of the brand made pretty clear to me that he wanted to create a social network, more like a chatting platform, for people with similar interests, but also give attention to people with disabilities. The platform would be blind friendly and would help these people to have the same experience as all us.
So i had the idea of creating a chat cloud, with 3 dots inside. This would mean that 2 people are already met, and one is waiting for his match but also, the dots are creating an S in Braille language. The customer loved the idea, he believed its unique, and we were both really happy with the result.